About

Green & Co. (G&C) is a boutique, sector-agnostic business advisory and venture studio founded by entrepreneur and investor Garrett Green. The firm works with founders, management teams, and capital partners navigating periods of growth, transition, or strategic inflection.

We advise on opportunity identification, strategic positioning, and the design of brand, financial, and commercial architecture required to scale durable businesses. Across operating, acquisition, and capital-formation contexts, G&C has advised on over $100 million in related transaction volume, supporting clients through evaluation, structuring, and decision-making. In select engagements, we also make targeted introductions to facilitate strategic partnerships, investments, and transactions.

G&C is not an agency.
It operates as a senior strategic partner—bringing experienced judgment, disciplined analysis, and long-term thinking to companies seeking clarity, alignment, and execution that prioritizes value creation for stakeholders.

FOUNDER J. Garrett Green

  • Founder & Director, Green & Co.

  • Founder & CEO, ONE ROQ Spirits

  • Founder & General Partner, Elysium VF1

Garrett Green is a brand strategist and venture developer known for building and advising early-stage companies with venture class growth potential. His work blends market insight, creative direction, and financial strategy—helping founders make the right decisions at the right moments.

Garrett’s background spans Industrial and CPG realms including high-tech instrumentation to food & beverage, hospitality, apparel, wellness, and emerging consumer technology. He is a demonstrated professional in product development, brand creation, capital formation, valuation, business modeling, sales, and go-to-market archeticture. His career includes collaborations with private investors, growth-stage founders, and notable high-networth family offices.

Alongside Green & Co., Garrett is the CEO of ONE ROQ Spirits, an award-winning premium spirits maker and digital marketplace, and Elysium VF1, a venture fund supporting early consumer and consumer-technology businesses.

Sample of Green & Co.’s brand work can be found on the Portfolio page. Services for brands performed under confidentiality are respectfully omitted.

WHAT WE DO

Green & Co. works with emerging and growth-stage consumer companies to create clarity and build systems that drive value. Our focus areas include:

  • Market intelligence & opportunity analysis

  • Brand positioning & narrative development

  • Product and experience strategy

  • Financial modeling, valuation logic & investor readiness

  • Commercial architecture — supply chain, pricing, digital platforms & loyalty ecosystems

  • Go-to-market planning & strategic growth advisory

Our engagements are selective and designed to materially influence direction, confidence, and enterprise value.

ENGAGEMENT

Proposals for advisory work, collaborations, or private investment are reviewed regularly.
Inquiries should include a concise overview of objectives, scope, and relevant materials.

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