Brand Strategy & Development Summary
Project: DripX™
Client: Drink Tech, LLC
Website: DripX.co

Green & Co. was engaged to research, develop, and execute the strategic brand platform for DripX, a next-generation digital growth engine for beverage (CPG) operators, designed to enhance customer engagement through a modern loyalty and digital asset framework.

Scope of Engagement

Our mandate was to create a brand capable of operating at the intersection of consumer packaged goods (CPG), digital loyalty systems, and emerging asset technologies. The engagement included the development of the brand narrative, visual identity, system architecture, and digital presence, culminating in the launch of the platform’s public website at DripX.co.

Research & Strategic Foundation

Green & Co. began with a research phase examining adjacent sectors including:

-Consumer brand growth platforms

-Loyalty and rewards ecosystems

-Fintech and digital engagement infrastructure

-Emerging tokenization and digital asset models

This work helped identify a growing opportunity for brands seeking more meaningful and scalable relationships with their customers beyond traditional points-based rewards programs.

Brand Positioning

Working closely with the Drink Tech leadership team, we defined DripX as a digital engagement and growth platform for modern consumer brands, enabling companies to build deeper customer relationships through a differentiated asset-enabled loyalty layer.

The positioning centers on helping brands move beyond conventional marketing channels by introducing participatory ownership-style incentives and programmable rewards frameworks that can increase retention, advocacy, and long-term brand affinity.

Identity & Brand System

Green & Co. developed a comprehensive brand identity designed for clarity, scalability, and digital-first applications.

Key elements included:

- Logo system and visual mark development

- Color palette and typography standards

- Iconography and interface styling

- Brand voice and messaging guidelines

- Application standards for digital and partner integrations

The visual direction balances the credibility of financial platforms with the energy of modern consumer brands, allowing DripX to communicate both innovation and trust.

Digital Presence

Green & Co. designed and structured the DripX.co website to serve as the brand’s primary digital gateway. The site introduces the platform’s high-level concept, communicates its role as a growth infrastructure for consumer brands, and provides a foundation for partner onboarding and future platform expansion.

Outcome

The completed work delivered a cohesive and scalable brand system that positions DripX as a modern engagement platform for CPG operators, combining brand strategy, identity design, and digital experience into a unified ecosystem.

The result is a platform brand designed to support next-generation loyalty, digital engagement, and tokenized brand participation, while maintaining the flexibility and clarity needed for broad adoption across consumer industries.

A House is being built Where Growth Lives.

…for those who move with purpose…who believe life’s best work happens when mind and body are in sync.

A place to train, connect, invest and belong.

Here, performance meets peace. Ambition meets leisure. And growth — spiritual, professional, physical— becomes a lifestyle, lived every day.

Coming soon.

Brand Strategy & Development Summary
Project: Elysium™
Client: Elysium Ventures
Slogan: Venture for All

Green & Co. was engaged to research, develop, and execute the strategic brand platform for Elysium, a modern venture investment platform designed to expand access to private market opportunities through a curated portfolio of early-growth companies.

Scope of Engagement

Our mandate was to build a brand capable of bridging institutional venture capital principles with a broader class of sophisticated and emerging investors. The engagement included development of the brand narrative, identity system, messaging architecture, and digital presence, culminating in the launch of the platform’s website at ElysiumVentures.fund.

Research & Strategic Foundation

The process began with extensive research into the venture capital ecosystem and the evolving landscape of private market access. Areas of focus included:

Venture capital and venture studio models

Alternative asset platforms and private market funds

Equity crowdfunding and investor access frameworks

Digital-first investment communities

This analysis highlighted a clear opportunity to position Elysium as a platform focused on expanding participation in early-stage innovation while maintaining disciplined portfolio construction and venture-grade standards.

Brand Positioning

Working with the founding team, Green & Co. defined the core positioning of Elysium as a venture platform built to expand access to early-stage investing while preserving the credibility and rigor expected from institutional venture firms.

Anchored by the slogan “Venture for All,” the brand communicates a mission centered on opening pathways into the venture asset class through curated opportunities, investor education, and modern platform infrastructure.

The positioning emphasizes three pillars:

Access – expanding participation in early-growth investments

Curation – disciplined selection of venture opportunities

Education – empowering investors to understand and navigate the venture class

Identity & Brand System

Green & Co. developed a complete identity system designed to communicate both aspiration and institutional credibility.

Key deliverables included:

Logo and symbol development

Color and typography systems

Visual identity guidelines and usage standards

Brand tone, messaging frameworks, and narrative structure

Application standards across digital and investor materials

The visual direction draws inspiration from the timeless symbolism of Elysium as a destination, combined with the clarity and sophistication associated with modern financial platforms.

Digital Presence

Green & Co. designed and structured the website ElysiumVentures.fund to serve as the platform’s primary gateway for prospective investors.

The digital experience was built to:

Introduce venture investing as a distinct asset class

Communicate the philosophy and strategy behind Elysium

Provide a pathway for prospective investors to apply for platform access

Establish credibility through a clear and educational narrative

Outcome

The final deliverable positioned Elysium as a modern venture investment platform focused on access, education, and disciplined portfolio building.

Through its unified brand system, messaging architecture, and digital presence, Elysium is designed to communicate a clear mission: expanding participation in early-stage innovation and helping investors pursue opportunity within the venture asset class.

The resulting platform brand reflects the central idea behind its guiding principle—Venture for All. 🚀

Brand Strategy & Development Summary
Project: ONE ROQ Spirits™
Client: ONE ROQ Spirits, LLC

Green & Co. was engaged to research, develop, and evolve the strategic brand platform for ONE ROQ Spirits, the producer of ONE ROQ Vodka and the pioneer behind ONE ROQ Club, a modern brand rewards ecosystem designed to deepen consumer participation and loyalty.

Scope of Engagement

Our mandate was to build a brand capable of operating across premium spirits, direct-to-consumer commerce, and next-generation brand loyalty systems. The engagement included the development and refinement of the brand narrative, visual identity system, packaging direction, and digital ecosystem, including the online marketplace and rewards platform at ONEROQClub.com.

Research & Strategic Foundation

Green & Co. conducted a research phase examining several converging categories:

Premium and craft spirits brands

Direct-to-consumer alcohol commerce

Membership and loyalty ecosystems

Digital engagement and brand communities

This work revealed a growing opportunity for spirits brands to move beyond traditional wholesale marketing models and develop direct, participatory relationships with their customers.

Brand Positioning

Working closely with the founding team, Green & Co. positioned ONE ROQ as a modern American spirits brand built around quality, independence, and consumer participation.

The strategy emphasizes a brand that delivers both premium craftsmanship and an engaged ownership-style community, distinguishing ONE ROQ from traditional beverage companies that rely solely on distributor-driven growth.

The brand framework centers on three pillars:

Craft — award-winning small-batch vodka distilled with premium ingredients

Community — a brand designed to connect directly with its customers

Participation — an evolving rewards ecosystem that recognizes and incentivizes loyal supporters

Identity & Brand System

Green & Co. developed a comprehensive brand identity designed to stand apart within the spirits category while remaining adaptable across retail, hospitality, and digital channels.

Key elements included:

Logo system and eagle insignia development

Packaging direction and product presentation

Color, typography, and visual identity standards

Brand tone, storytelling, and messaging frameworks

Application guidelines across packaging, retail displays, and digital environments

The visual direction draws inspiration from American heritage spirits brands, combined with a modern, premium aesthetic that communicates both independence and sophistication.

Digital Presence & Brand Ecosystem

Green & Co. helped structure the brand’s digital presence through ONEROQClub.com, designed as both a marketplace and brand engagement platform.

The platform introduces a differentiated approach to brand loyalty through ONE ROQ Club, allowing members to unlock exclusive benefits, curated product access, and ongoing brand experiences that deepen customer engagement.

The digital ecosystem was designed to:

Extend the brand beyond traditional retail environments

Enable direct customer relationships and membership engagement

Support product discovery and brand storytelling

Provide a scalable foundation for rewards and community participation

Outcome

The completed work positioned ONE ROQ Spirits as a modern, digitally-driven spirits brand that blends premium craftsmanship with a participatory brand community.

Through a cohesive identity system, product presentation, and digital platform, ONE ROQ has established a distinctive position within the beverage category—combining award-winning vodka, direct consumer engagement, and a pioneering brand rewards ecosystem through ONE ROQ Club. 🍸🦅✨

Advisory & Strategic Consulting Summary
Client: Goldie Byrd™
Website: GoldieByrd.com

Goldie Byrd is an emerging luxury women’s golf and activewear brand that blends refined design with modern athletic functionality. The company was co-founded by Arielle Solheim, a member of the renowned Solheim family—descendants of Karsten Solheim, founder of Ping Golf—and Julia Roper, an accomplished entrepreneur and designer in the fashion sector.

Positioned at the intersection of sport, fashion, and lifestyle, Goldie Byrd aims to deliver elevated performance apparel for the growing global market of women participating in golf, tennis, pickleball, and contemporary active lifestyles.

Nature of Engagement

Green & Co. was not engaged to originate or develop the Goldie Byrd brand identity. The company’s brand concept, aesthetic direction, and founding vision were established prior to our involvement.

Instead, Green & Co. provided early-stage strategic advisory and in-kind consulting support to assist the founders in navigating the company’s formative stages and preparing the business for market entry and early capital formation.

Strategic Advisory Support

Our advisory role focused on helping the founders translate the brand vision into a structured and investable operating framework. This work included guidance across several key startup disciplines:

Business Model Development
Advisory on early financial modeling, unit economics, and operational mechanics designed to support a scalable premium apparel brand.

Go-To-Market Strategy
Strategic guidance on digital commerce, wholesale partnerships, and potential brick-and-mortar retail pathways for brand expansion.

Capital Formation & Company Structuring
Early advisory on equity structuring, capitalization planning, and the development of preliminary investment materials to support early fundraising conversations.

Investor Materials & Offering Preparation
Pre-legal development and structuring guidance on early-stage documents including draft subscription frameworks, executive summaries, pitch deck architecture, and Private Placement Memorandum pre-drafting concepts.

Marketing & Brand Communications Guidance
Strategic input on brand storytelling, digital marketing strategy, early campaign messaging, and partnership opportunities aligned with the brand’s aspirational positioning.

General Startup & Partnership Advisory
Ongoing consultation related to early vendor selection, partnership development, operational planning, and growth strategy.

Market Context

Goldie Byrd enters a dynamic and expanding sector within the global sports apparel market, estimated to exceed $180 billion, with women’s participation in golf, tennis, and active lifestyle sports continuing to accelerate. The brand’s focus on elevated design, premium materials, and sport-specific functionality positions it to compete within the growing luxury performance apparel segment.

Outcome

Through this advisory engagement, Green & Co. assisted the founding team in strengthening the company’s strategic foundation, capital readiness, and early market positioning, helping prepare Goldie Byrd to advance from concept stage toward commercialization and investor engagement.

Goldie Byrd continues to evolve as a promising entrant in the premium women’s sportswear category, combining heritage roots in the game of golf with a modern fashion-forward vision.

Brand Strategy & Market Development Summary

Client: Elmhurst® (Elmhurst Milked)

Website: Elmhurstmilked.com

Elmhurst represents one of the earliest modern success stories in the rapidly expanding plant-based beverage category. The brand was born when entrepreneur and dairy industry veteran Henry Schwartz acquired a breakthrough cold-milling process developed by food scientist Dr. Cheryl Mitchell in 2015. This proprietary technology allows grains, nuts, seeds, and other plant ingredients to be transformed into whole, natural beverage emulsions without the use of gums, emulsifiers, or additives—offering a clean-label alternative to conventional plant-based milks.

Recognizing the transformative potential of this technology, Schwartz sought to build a brand capable of capturing a first-to-market position around ingredient purity, process innovation, and premium design within the emerging plant-based dairy alternative category.

Role of Green & Co. (Garrett Green)

Green & Co. served as an early strategic partner in the formation and commercialization strategy of the Elmhurst brand.

Garrett Green, Founder and Lead Consultant of Green & Co., was retained directly by company ownership as one of the earliest brand and strategy consultants, working closely with—and reporting directly to—leadership throughout the brand’s formative development stages.

In this capacity, Green collaborated with internationally recognized brand strategists Doug Holt and Doug Cameron, becoming part of a broader world-class marketing and product development team assembled to bring the concept to market.

Green’s involvement contributed to the development of the brand foundation, product positioning, and early go-to-market strategy, helping support Elmhurst’s successful national launch and retail expansion.

Today, Elmhurst Milked products are distributed in major retailers across the United States, with estimated annual sales exceeding one million cases.

Brand Origin & Creative Direction

The name Elmhurst draws inspiration from the historic Elmhurst Dairy, once one of New York City’s oldest and most respected dairy operations and a cherished part of Henry Schwartz’s family legacy. The brand concept symbolically represents a modern plant-based rebirth of that heritage, bridging tradition with a forward-looking approach to food innovation.

The packaging strategy embraced a clean, minimalist design language intended to reinforce the product’s simple ingredient profile and technological purity. The aesthetic combined contemporary design principles with subtle references to pre-industrial food craftsmanship, helping the brand stand apart within a crowded refrigerated beverage aisle.

Strategic Contributions

Garrett Green’s work spanned several early-stage strategic and commercialization initiatives, including:

Market Research & Category Analysis
Identification of emerging opportunities within the plant-based dairy alternative market and competitive positioning.

Brand Strategy & Development
Support in the creation of the Elmhurst brand narrative, value proposition, and consumer positioning.

Product & Formula Strategy
Early collaboration around formulation concepts, taste profile development, and communication of the brand’s clean-label technology advantage.

Packaging & Design Direction
Guidance on packaging presentation and retail shelf differentiation.

Go-To-Market Strategy
Strategic input on retail penetration, national launch planning, and brand storytelling.

Direct-to-Consumer & Digital Strategy
Exploration of early digital engagement and DTC pathways to complement traditional retail distribution.

Alternative Business Modeling
Advisory related to scalable commercialization pathways and long-term growth strategy.

Outcome

Through the combined efforts of its founding team and strategic partners, Elmhurst successfully established itself as a premium plant-based beverage brand built on proprietary technology, ingredient transparency, and design-forward presentation.

Garrett Green’s direct consulting role within the company helped shape the brand’s strategic foundation and market positioning, contributing to Elmhurst’s successful national rollout and emergence as a recognized player in the clean-label plant-based beverage movement.

Capabilities Applied

Market Research & Analysis
Brand Development & Strategy
Product & Formula Development Guidance
Packaging Design Direction
Value Proposition & Market Positioning
Retail Market Penetration Strategy
Alternative Business Modeling (including Direct-to-Consumer exploration)
Digital Strategy

Acclaym Skin was a private consulting project encompassing the development of new package. marketing and brand strategy assets for the Acclaym Skin brand. Here, G&C applied key redesign, tone, and business model development that enabled the client to get into position to enter the 60 billion a year global skincare market with a highly vetted, Direct-to-Consumer strategy.

Services Engaged: package design, identity, website, copywriting, market research, video creation, brand deconstruction.

In 2014, competitive amateur golfer and entreprenuer, Chris Covelli, approached us with an idea: a restaurant that serves only french fries, called "Get Fried."   

The name and fun nature of the concept struck us . The market was highly underdeveloped in the States, but seemingly proven abroad in European countries.  With just a name and concept business model, we partnered with Chris and went down the rabbit hole.  Over a year, we worked with Chris developing his brand strategy, business & operational model, store design, end-product,  menu, supply chain, staff, and led the initial round of financing that allowed the concept to commercialize with the first store located in Buffalo, New York.

Within 4 years. #getfried went on to open 15 global units and sold in 2019 to the parent company of East Coast Wings & Grill - America's largest wings restaurant chain franchise.

Capabilities Leverages

Product & Brand Development, Market Research, Market Positioning, Store Design, Identity System, Social Media, Cultural Strategy, Human Resources, Intellectual Property, Company Formation,  Legal & Regulatory Research, Operations, Public Relations, Private Equity, Ground Up Development.

Private Equity & Consulting

Raising capital is more of an art, than it is a science. Let us get you squared away and set up to generate funding for your qualifying business.

Pre-Seed, Seed and Series A rounds only. 

Karl Pearls: a private contract encompassing an American entrepreneur with an affinity for antiques and vintage jewelry.

Karl (last name purposely omitted), approached G&C with an impressive knowledge of the pearl industry, and a small, consistent customer base of buyers of his custom made pearl jewelry.

With no brand or IP assets, public identity, or growth strategy, we saw an opportunity to guide Karl through a formal three month, brand strategy development process accentuating pre-existing assets such as his founder story  and his unique product creation process.  

Capabilities Leveraged:

Name, Logo, Value Proposition, Supply Chain, Identity, Web Design, Company Formation, Intellectual Property, Private Equity Funding, 

In 2010 we developed a brand for a private client operating in the Tobacco industry. The basis of this project was the client's desire to drive  brand innovation to their existing product portfolio. We initiated this project with market research in order to identity a brand strategy for sign off.  After conducting our research, we presented the concept brand for Mason Tobacco, a value-premium cigarette for application with the TTB.

Name: Mason

Products: Bold (72s) and Lights (100s)

Positioning: Super-Premium

Capabilities Leveraged:

Brand Development, Naming, Identity System, Market Positioning, Value Proposition, Brand and Marketing Strategy, Market and Legal Research, Intellectual Property.

Client:  G&C Internal

Brand: Pure Energy 

Product:  Energy Drink

In 2005, we pursued an internal investment in the rapidly growing ready-to-drink, energy drink category. Inspired by the success of the new category, as led by RedBull, G&C recognized that consumer segmentation had yet to solidify. With new formulation and packaging technologies being introduced by flavor houses, we saw an opportunity to test a sub-demographic of the larger energy consumer at large - and used this group as the basis for our work.

It began with the name. With its conception, and a strategic acquisition of the "Pure Energy" IP, we furthered development on the foundational assets, designing packaging, select flavor extension, and a positioning strategy underpinned by differentiated brand slogan: 0 sugar. 0 cals. 0 regrets.

Along this path, we established the company's primary and second source supply chain. We commercialized Pure Energy, entering distribution channels in 11 US states in 2010.

Capabilities Leveraged:

Company Formation, Market Research, Value Proposition, Branding, Packaging Design, Web Design, Ad Development, Print, Billboard, and Digital Marketing, Supply Chain, Formulation, IP Filings, Sales, Trade Management.

Residential & Commercial Design

Our environment effects our mood, spirit and mental health. As research continues to support this fact, real estate developers and marketers alike are putting equal value into how they approach space. Let our team and affiliates work with you on your next build out or re-brand project.

Brand: Shoeskin

Concept: disposable, low environment impact shoe coverings for designer and collectible footwear when traveling through inclement weather or undesirable terrain.

Services:

Brand & packaging conceptual development

Supply Chain Development

IP Research & Filing Protection

Start up finance & go-to-market modeling

******

We are active investors in early stage businesses that show promise through differentiated technology, business models or marketing strategies. 

Think you have an idea? Talk to us. 

Client: Internal

Product: Distilled Spirit

Need: Product & Business Segment Development

J.Green Bourbon  was a conceptualized brand with the plan to commercialize as a compliment to our existing portfolio.  Here we conducted the market research to establish a category propositioning strategy, which we underpinned by  creating a unique brand genesis. In addition, we conducted thorough supplier sourcing in order to ensure quality of product and prevention of raw material shortages during the industry's peak consumption, an increasing challenge due to ongoing category growth,

Capabilities Leveraged

Research, Value Proposition, Pricing Strategy, Product Design, Branding, Web Assets, Supply Chain, Formula Development, POS, Legal Compliance.

Ad campaigns have been the catalyst for some of the world's largest and most success brands. From Marlboro to Coca-Cola to Dos Equis, just to name a few. 

Let us develop  - or manage - the next viral ad campaign that launches your product into the cosmos. 

The most unique brands are ones with the most genuine stories. These stories are often fostered by unique individuals with life-long hobbies or traditions who one day explore the possibility of turning what they love into opportunity.    Take for example, sports psychology professor of Medaille College, Richard Jacob.

We helped Richard develop the Angel Rose brand to commercialize his family's 100 year old Italian sauce recipe. In this process we worked with Richard to develop and protect his name, brand story, package design, recipes, and supply chain. Within a year,  we allowed Richard to get into position to enter the 24 billion US sauce and condiment market.

Capabilities Leveraged:

Naming / Brand Development, Package Design, Story Extraction. Market Research, Positioning Strategy, Supply Chain, and Intellectual Property.

Need A Website?

Clean, crisp, intuitive websites and mobile solutions. From simple and sleek to robust and multi-functional. We assess the objectives of your brand and custom tailor for ease and scalability. 

aquaTHIN  was an internal investment encompassing the development  and marketing of a proprietary weight management formula within the 60 billion global weight loss market.

We addressed packaging strategy through a 'crystal light' drink pack for the form factor. This helped optimize dry merchandising in  grocery, c-store and d-store channels, and promote its on-the-go benefits.   

We established the flavors of Mixed Berry, Peach Mango and Green Tea, and in this process, its supply chain.  

We established its value proposition and content strategy which included but not limited to billboard, print, radio, web and social media. 

Capabilities Leveraged

Naming, Branding, Package Design, Value Proposition, Supply Chain, IP, Advertising & Content Strategy,  and Social Media.

Need Social Media or Content Marketing ?

Your social and content strategy is one of the most important aspects of your business. Let us help you develop a simple and conversion effective approach. 

Tijuana Tea - a private joint venture between G&C and TequilaMe tequila founder,  Neal Williamson. Tijuana Tea is a ready-to-drink fusion of pure agave, extra anejo tequila and sweet southern tea. Developed as a ready-to-drink 'mixto class' tequila beverage, the concoction paid homage to its southern roots, as well as emerging innovations within the premium tequila market. 

We started with a glass, beer style container as the form factor in order to address the usage occasion, and retail channel of the target end-user.  Label extensions were created in black and brown to denote 'original' and 'extra' strength alcohol by volume percentages.  We chose a sun-agave silhouette to resemble a crowning of its origin and category creation.

Capabilities Leveraged:

Market Research, IP Development, Supply Chain, Regulatory, Branding, Adverts, Formula Development, Pricing and Sell Sheets, Contract Negosiation

Smartceuticals  - an internal investment made into the development and beta testing of new Vitamin D-centered supplement line designed to address cellular absorption challenges.   Here G&C worked with leading laboratories and medical institutions to conduct a regional product launch of the supplement brand Smart D.   G&C developed the product, formulas, packaging variants, brand assets, donation proceeds platform with leading cancer research institute, and direct-response advertising  campaign, encompassing print and infomercial strategies.   

Capabilities Leveraged:

Brand Development, Supply Chain Development, Intellectual Property, Packaging Design, Logo, Tagline, Website, Social Media, Print, Video, TV Advertisement, Copywriting, Directing, Financial Modeling, Execution, and Campaign Management

Client:  LedsAmerica - US lighting technology company                   

Brand: Led-O

Entrepreneur: Joel Westermarck of Finland

Need: Joel came to us seeking marketing guidance for his LED technology brand, LED-O - one of the lighting industry's first fully finished, A-19 and T8 LED solutions.  

After successfully partnering with suppliers in Asia and creating a world-class management team, Joel contracted G&C to establish commercial beta tests with several US fortune 500 properties as part of its planned entry into the US market. In this process, G&C executed on programs applying key learning that allowed Joel to improve product, sales, and technology processes.

During the commercial testing in the states,  we simultaneously proposed Joel develop the company's consumer retail strategy, using a direct-to-consumer infomercial platform.  In this process, we worked with developing conceptual packaging, TV shopping partners, pricing, web and sell strategies. 

Capabilities Leveraged:

IP, Supply Chain, Contracts, Sales & Marketing, Packaging, Branding, Value Proposition, Technology Improvement, Process & Quality Control. 

How will you enter your market ?

How will you communicate your value proposition?

How will you acquire your customer?

How will you find the right Team?

How will you capitalize your venture, to win?

These questions - and more - make up critical components of your marketing strategy, and they will make or break your business.

Let us assess and package your marketing plan to put you in position to succeed.